| |
Index |
| Automotive |
| Own 2+ Cars |
112 |
| Spent $20,000+ on any vehicle |
113 |
| Spent $40,000+ on any vehicle |
120 |
| |
| Financial |
| Acquired any General Purpose Credit/Charge Card (past year) |
123 |
| Acquired any Credit Card in own name (past year) |
122 |
| Own 1+ Credit Cards |
110 |
| Own 2+ Credit Cards |
113 |
| Own 3+ Credit Cards |
115 |
| Acquired or added to any stock (past year) |
113 |
| |
| Leisure |
| Attend a movie 1+ times per week |
131 |
| Attend a movie once a month |
132 |
| Attend a movie opening weekend |
137 |
| Bought 1+ DVDs |
142 |
| Rented 1+ DVDs |
146 |
| Bought 1+ Video Games |
128 |
| Rented 1+ Video Games |
135 |
| 1+ trips to the Video Store (past month) |
128 |
| 5+ trips to the Video Store (past month) |
129 |
| Exercise 2+ times per week at a fitness club |
143 |
| Ate at a Family Restaurant/Steak House 1+ times (past month) |
111 |
| Ate at a Family Restaurant/Steak House 5+ times (past month) |
119 |
Source: MRI Doublebase 2003
Base: Adults 18+
Total US Index = 100
|
